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PayStream Advisors delivers unbiased, third-party market trend information, assessments of financial automation technology, and innovative ideas to business leaders in healthcare, consumer billing, finance and treasury, accounts receivable and accounts payable.

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Technology Vendor Advisory Services

PayStream helps technology vendors communicate their value proposition to potential buyers and differentiate their solutions from competitors'.

What is the Value of PayStream Advisors' Research to a Technology Vendor?

Paystream Advisors researches and reports on financial automation for Fortune 500 companies. The reports are distributed electronically, at trade shows and by subscription. Readers of the reports often comment on how Paystream Advisors helps them identify and evaluate leading vendors. Vendors value how the research coverage helps them increase their awareness among active prospects, enhance their credibility and helps them gain high quality sales leads.

The reports are especially helpful to prospects as they try to understand the pluses and minuses of evaluating competitive products and technical approaches. Third-party research reports provide insight to buyers needs and assist in selecting the best product or technical approach for their situation.

Exposure

Establishing credibility is a Financial Automation Vendor’s most challenging task. There is a continuous need for vendors to prove their value and position themselves as industry leaders in crowded, confusing marketplaces.

Third-party research reports offer vendors a powerful tool for building awareness and credibility. Key to establishing credibility and awareness is at the early stage of the buyers’ process translating into more high quality leads for astute vendors.

Skeptical prospects value the opinion of a well informed and knowledgeable research analyst. An analyst’s coverage lends credibility to vendors’ marketing claims. Potential buyers use these reports to educate themselves on potential solutions to their problems.

The Process

Research analysts meet with vendor management, watch product demonstrations and conduct briefing sessions. From their findings, analysts write reports that help buyers understand the value of using different technology to solve their most pressing business challenges.

Third-party research firms dig deep to understand each vendors unique approach to delivering value. This background knowledge allows analysts to engage in meaningful dialog with vendors and then to display each vendors’ offerings with a comparison of the competition in a research report.

For more information about Vendor Advisory Services call (888) 436-4335 or send an email to .