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Special Edition Webinar:  Maximize Your Communications Strategy
It’s no secret that Targeted Messaging is one of the most powerful sales development tools available for today’s leading technology organizations. While Oracle and Microsoft create buzz around their solutions with awareness advertising, other nimble providers have shown that more targeted messaging (TM) is affordable, direct, and highly effective at delivering deals with buyers who are ready to purchase. However, the real secret in TM is not the targeting but the messaging.
“The leads generated from our advertisement efforts with PayStream have resulted in four closed deals in 9 months."
- Dave Vegh, Hyland Software -
Join marketing veteran Dave Vegh, Solution Manager for Hyland Software as he shares how OnBase obtains the sales with an integrated communications program which maximizes value from White Papers, Webinars and eMails. Mr. Vegh will directly relate the success of Hyland Software’s targeted messaging program which leverages the analyst resources provided by PayStream Advisors.
Learn how analyst resources build demand for your messaging program:
- What are the key messages that drive demand for our solution?
- What are the most cost effective ways to assure participation at online seminars and web site registrations?
- How does high-impact research fit into an Integrated Communications Strategy?
- How do you design a sizzling White Paper?
- What is the best way to drive messaging for decision maker referrals?
In this special edition of PayStream’s Effective Messaging Series, you'll learn how effective B2B Target Marketing can drive high-quality leads learn the tips and tricks on how to design your program and the three critical components of an effective integrated messaging and communications program which leverages the web, email, and webinars to drive new business. Plus you will receive a checklist to review the design of your campaigns.
Integrated Communications MANAGEMENT
Finding the buyers using integrated communications…
Experts agree that sales success is all about finding the likely buyers and driving your message to reach them at the time of investigation. And since it’s roughly six to twelve times less expensive to close a deal in the first three months than to clog up your pipeline with “tire kickers”, the value of a well thought out integrated communications plan is too compelling to ignore. In this session, learn how to improve your lead generation with carefully targeted communications content that sells.
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